Graphic Designers Team-up For Semitic Spin on Great Ideas

THE ATLANTIC
By Steven Heller

Voice & Visions / Seymour Chwast

In early 2011, Arnold Schwartzman, a graphic designer and the Academy Award-winning director for the 1981 documentary film Genocide (1981), was asked by the Jewish-interests philanthropy the Harold Grinspoon Foundation to be the creative director of a new poster campaign. The Foundation's objective was to produce a series of posters that would be presented to Jewish youngsters and adults in order to foster pride in their heritage. Each quotation was chosen to represent a different aspect of human behavior. Schwartzman provided the list of quotations to each of the invited designers to choose from them on a first-come, first-served basis. Two sets of a limited edition are signed by each artist and presented in a portfolio. Each poster has wraparound vellum containing the relevant commentary. They can be viewed at the V&V website. [link]